Money Words

Money Words

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Word choice: Naming products
It's the one project I've learned to say OH HELLZ NO to: naming products. But if you're going to do it, here's what to keep in mind.
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Joanna Wiebe
9
Nodes make me feel unpretty.
Or basically a negative prefix is a nongood thing.
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Joanna Wiebe
"You're in good hands with carrots."
An ode to N400s.
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Joanna Wiebe
What do you think about, um, how you feel?
On phrasing personal opinions in high-stakes situations. Like selling energy drinks. Okay, I mean, maybe "high stakes" isn't entirely accurate...
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Joanna Wiebe
Word Choice: Easy words and syntax
Also known as "high cognitive fluency," which ironically has very low cognitive fluency.
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Joanna Wiebe
The Newsletter for Pro Marketers Who Tirelessly Defend Pro Copywriters
And who have gorgeous, flowing locks?
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Joanna Wiebe
Word Choice: Health consequences.
How to choose words that give you the best chance of survival.
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Joanna Wiebe
Ride the happy train toward not burning awesomeness to the ground.
Or jump off that sucky, depressing, hunk of junk train to gain new awesomeness.
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Joanna Wiebe
T-a-r-i-f-efffffff
But in fact there are *even worse words* than that when it comes to destroying all confidence in spending money...
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Joanna Wiebe
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