Word Choice: Easy words and syntax
Also known as "high cognitive fluency," which ironically has very low cognitive fluency.
Which of these stock names is easier for you to pronounce:
Turns out, according to a detailed 2006 study, the easier a stock name is to pronounce, the better it performs in the short term. So although AAPL may be a high-performing stock in the long-term for reasons that go well beyond its name’s ease of pronunciation, other stocks perform wel…
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