Word Choice: Easy words and syntax

Also known as "high cognitive fluency," which ironically has very low cognitive fluency.

Which of these stock names is easier for you to pronounce:

AAPL

or

CTLT

Turns out, according to a detailed 2006 study, the easier a stock name is to pronounce, the better it performs in the short term. So although AAPL may be a high-performing stock in the long-term for reasons that go well beyond its name’s ease of pronunciation, other stocks perform wel…