What do you think about, um, how you feel?
On phrasing personal opinions in high-stakes situations. Like selling energy drinks. Okay, I mean, maybe "high stakes" isn't entirely accurate...
An old adage in copywriting is that nothing sells as well as a demo. No optimized headline. No irresistible offer. Nothing sells as well as a demo.
But even demos don’t have 100% conversion rates.
And th…
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